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Thinking from the Cardaxia founders
Practical perspective on enterprise value, SG&A transformation and AI in the finance function — written directly by the people doing the work.
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SG&A · 31 July 2026
The $50m Question: Why SG&A Optimisation Matters More Than You Think
One percentage point of SG&A improvement is worth $40–50m of enterprise value on a $500m revenue base. Why most mid-market businesses never capture it.
By The Cardaxia AI Team
SG&A · 31 July 2026
The SG&A Blind Spot Costing Mid-Market CEOs Millions
SG&A runs 20–30%+ of revenue in mid-market businesses. Part 1 of a six-part series on where the money goes and how to get it back.
By The Cardaxia AI Team
Value Realisation · 31 July 2026
Value Is the Most Expensive Word in Business
The way most organizations define "value" doesn't survive first contact with reality — and it's costing them more than they realise.
By The Cardaxia AI Team